About Me

“CONNECT” SUITE OF PRODUCTS

Team I Tournament I Athlete I Referee

PROJECT DESCRIPTION

Design a suite of products that allow the 50 Million Blue Star Sports users in 35 countries to manage tasks, create robust biographies and sports networking to improve their visibility and marketability as players, teams, officials and events.

THE PROBLEM

No single platform existed for the Youth Sports Market that enabled players, parents, coaches or officials to communicate, schedule and manage activities. The challenge would be creating the new product without disrupting the existing activities of over 50 million combined users in 35 countries.

MY STRATEGY

I viewed these products similar to LinkedIn for business professionals and organizations, but designed for the athletes, teams and officials with added capabilities. A “look at me” product, but also a valuable task management, direct communication and marketing tool. I also recognized the value of athlete, team and referee specific data for recruiters, retailers and all sport related organizations.

DISCOVERY PHASE

As Lead UX Designer at Blue Star Sports, I organized and scheduled interviews with the product owners, researchers and users of the pre-existing 22 products acquired by Blue Star Sports in order to clearly understand product features, user habits, user flows and pain points. From this analysis I began to formulate a strategy for diluting each of the 22 products down to their usable features, while eliminating the unnecessary ones. Critical to the discovery phase was understanding how we could capture all the necessary features we established in as few products as possible, but without “feature overload” in any one product. Also key to BSS was the ability to own well organized and compartmentalized player data from a young age to pro level.

GOALS

• Create a “LinkedIn” like environment for athletes, teams and referees

• Provide a suite of products that could manage all sport related activities

• Provide an easy-to-use communication tool for individuals and groups

• Allow for scheduling of games, practices and events

• Ability to cross-market other products in the suite

• Collect valuable data relevant to clubs, organizations, retailers and recruiters

• Minimize time, effort and costs associated with player and team management

• Create products that add marketing value to teams and organizations