YUM! Brands

 

P R O J E C T   D E S C R I P T I O N

Build a branding campaign around the YUM! Restaurants International Franchise Convention in Vancouver, B.C. This Bi-Annual convention serves as the cornerstone of forward looking initiatives for the brand and its Inernational Franchises. I was responsible for working closely with YRI Senior Executives to develop and shape all print and digital communication pieces representing and promoting this event.  I have had this continued responsibility for over a decade of events.