YRI Beijing

 

P R O J E C T   D E S C R I P T I O N

My role was the creation of a branding campaign around the YUM! Restaurants International Franchise Convention. This Bi-Annual convention serves as the cornerstone of forward looking initiatives for the brand and its Inernational Franchises. I was responsible for working closely with YRI Senior Executives to develop and shape all print and digital communication pieces representing and promoting this event.  I have had this continued responsibility for over a decade of events.

 

P R O J E C T   E L E M E N T S

–  Theme & Logo Development
–  UX/UI Design
–  Wireframing, Prototypes and Mock-ups
–  Secure Event Registration Website
–  Marketing Email Communications
–  Digital Event Teasers
–  16-Page Announcement Brochure
–  Copywriting
–  Direct Mail Teasers
–  Event Movie Trailer
–  3D Dimensional Items
–  Onsite Signage